{"id":1944,"date":"2025-03-12T12:19:00","date_gmt":"2025-03-12T12:19:00","guid":{"rendered":"https:\/\/jtnresearch.com\/?p=1944"},"modified":"2025-04-07T06:15:35","modified_gmt":"2025-04-07T06:15:35","slug":"jtn-bulgarian-consumers-are-spending-more-and-more-conservatively","status":"publish","type":"post","link":"https:\/\/jtnresearch.com\/dk\/jtn-bulgarian-consumers-are-spending-more-and-more-conservatively\/","title":{"rendered":"JTN: Bulgarian consumers are spending more and more conservatively"},"content":{"rendered":"

\"b2bmedia\"<\/a><\/p>\n

Media:<\/strong> b2bmedia.bg
\nDate: <\/strong>13.01.2023
\nLink:<\/strong> https:\/\/bit.ly\/3ZFc3pt<\/a><\/p>\n

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Most of the survey participants indicated that they are shopping more wisely and have allocated a budget for Christmas gifts for no more than four people.<\/p>\n

Market research agency JTN conducted a nationally representative survey between December 15-22 on trends in consumer behavior regarding shopping in the context of inflation and rising prices. Its aim is to identify major changes in the behavior and attitudes of buyers and to make a comparative analysis with a similar survey conducted in 2020.<\/p>\n

The participants in the study say that they have become more rational and more price-sensitive. They admit that this year they bought cheaper gifts for the holidays and prepared a more modest holiday meal for their loved ones, because they expect their financial situation to worsen further in 2023. One in three started planning the funds they will allocate for the holidays as early as November in order to have enough time to prepare.<\/p>\n

Spending on gifts was much more moderate compared to Christmas in 2020. The main focus was on children and smaller gifts. The five most popular categories are cosmetics (41%), children’s toys (37%), clothes and shoes (31%), books (28%) and non-standard and catchy items (28%).<\/p>\n

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An additional indicator of more rational shopping is the 8% increase in people who bought a gift for no more than four people. In addition, if in 2020 most respondents relied on personal income and savings to cover their gift expenses, in 2022 the share of people who used credit or a loan increased 4 times – from 3% in 2020 they are now as much as 12%.<\/p>\n

Despite the imposed restrictions on shopping, the declared festive mood of Bulgarian consumers was significantly higher compared to the past two years – 19% said that they had more desire to celebrate compared to the pandemic year 2020. Most of the consumers said that they spent Christmas in the closest family circle, and 5% of those surveyed celebrated the holidays alone.<\/p>\n

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\"survey\"<\/a><\/p>\n

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The survey was conducted among 600 men and women aged 18-75, proportionally distributed by gender, age group and region. Completed with JTN’s own online respondent panel using the CAWI (Computer Assisted Web Interviewing) methodology. All collected data is verified with the technological-analytical method Field Detective, a proprietary development of JTN and a leading system in the field of CAWI surveys.<\/p>","protected":false},"excerpt":{"rendered":"

Media: b2bmedia.bg Date: 13.01.2023 Link: https:\/\/bit.ly\/3ZFc3pt     Most of the survey participants indicated that they are shopping more wisely and have allocated a budget for Christmas gifts for no more than four people. Market research agency JTN conducted a nationally representative survey between December 15-22 on trends in consumer behavior regarding shopping in the context of inflation and rising prices. Its aim is to identify major changes in the behavior and attitudes of buyers […]<\/p>","protected":false},"author":1,"featured_media":2042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[33],"_links":{"self":[{"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/posts\/1944"}],"collection":[{"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/comments?post=1944"}],"version-history":[{"count":11,"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/posts\/1944\/revisions"}],"predecessor-version":[{"id":2016,"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/posts\/1944\/revisions\/2016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/media\/2042"}],"wp:attachment":[{"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/media?parent=1944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/categories?post=1944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jtnresearch.com\/dk\/wp-json\/wp\/v2\/tags?post=1944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}